CHARLOTTE, NC — Charlotte-based Carolinas HealthCare System is rebranding itself as Atrium Health, as the healthcare behemoth readies for a merger with UNC Health Care this summer that will make it one of the largest hospital systems in the nation.
The name change news, announced to Carolinas employees Feb. 7, is meant to reflect the growth of the hospital system from its beginnings from a single Queen City hospital, its officials said Wednesday.
“It’s quite remarkable to think back to our humble beginnings in 1940, when a group of ambitious, young clinicians answered the call to serve everyone and opened our doors as Charlotte Memorial Hospital,” said Atrium Health President and CEO Gene Woods in a statement, the Charlotte Observer reported. “Now, nearly 80 years later, our doors remain open, and we’ve helped our community thrive.”
The hospital company will keep its teal color scheme and update its “tree of life” logo, along with the new name of “atrium,” that is says reflects a light-filled space and a chamber of the heart.
The new name also lifts limits to a specific geographic area, the company said. But the name change won’t be instant. “For a system our size, there are a lot of details that go into a name change – from email addresses to building signage. It’s going to take some time to switch over to the new name. We expect it to take about two years for the change to be complete,” it said.
The name change will not have impact of doctor availability, billing or how insurance is processed.
The timing of the system-wide rebranding was curious to some observers, who pointed out the forthcoming partnership with UNC Health would also necessitate the creation of a new joint operating company, the newspaper said. That new nonprofit corporation is expected to employ 90,000 and and operate 60 hospitals, making it one of the largest healthcare systems in the U.S., the newspaper said.
Carolinas HealthCare System was recently named the best employer for diversity in North Carolina by Forbes.
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